Coca-Cola FanFeat

 

Coca-Cola FanFeat | 2018

A real time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together.
Case Study Campaign
Case Study Campaign
Case Study Campaign
Case Study Campaign
Case Study Campaign
Case Study Pabllo Vittar
Case Study Pabllo Vittar
Case Study Pabllo Vittar
OOH and Posters
OOH and Posters
OOH and Posters
Squad-Musica-Final-10
1137-latas
1138-kvvalesca
1138-kvluan
1138-kvthiaguinho
1138-kvsolange
1138-kvsimone
1138-kvprojota
1138-kvpabllo
1138-kvludmilla-1
1138-kvanitta-1
OOh
TVC FanFeat 
TVC FanFeat 
TVC FanFeat 
fanfeatsite
Music Video Hasta La Vista
Music Video Hasta La Vista
Music Video Hasta La Vista
times
Making of Music Video
Making of Music Video
Making of Music Video
Making of Music Video
Making of Music Video
garrafa01
garrafa02
garrafa03
Backstage Show FanFeat
Backstage Show FanFeat
Backstage Show FanFeat

Recognitions and Awards

Recognitions and Awards

Recognitions and Awards

. Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
. Cannes Lions Festival | Shortlist in Glass
. Cannes Lions Festival | Shortlist in Social & Influencer
. Smarties Global | Silver in Promotion
. Smarties Global | Bronze in Brand Awareness
. Smarties Latam | Gold in Promotion
. Smarties Latam | Gold in Cross Media
. Smarties Latam | Shortlist in  Brand Awareness
. Smarties Latam | Shortlist in  Lead Generation / Direct Response / Conversions
. Effie Awards Latin America | Bronze in Marketing Jovem
. Effie Awards Brazil | Gold in Special Promotion
. Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
. Effie Awards Brazil | Shortlist in Special Branded Content
. Lia Awards | Finalist in Social Influencers, Celebrity/Brand Partnership
. Media Latam | Shortlist in Best Integrated Campaigns
. El Ojo | Silver in Efficiency Food & Beverage 
. El Ojo | Shortlist in Content / Co-creation and User Generated Content 
. Wave Festival | Gold in Direct Digital & Social
. Wave Festival | Gold in Social Influencer & Content Marketing
. Wave Festival | Silver in Social Influencer & Content Marketing
. Wave Festival | Silver in PR Techniques
. Wave Festival | Bronze in PR Excellence in PR
. CCSP | Bronze in Integrated Cases
. CCSP | Silver in Public Relations 
. CCSP | Directory in Promotional Action, Direct Marketing
. Festival ABP | Silver in Promotion
. Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
. Cannes Lions Festival | Shortlist in Glass
. Cannes Lions Festival | Shortlist in Social & Influencer
. Smarties Global | Silver in Promotion
. Smarties Global | Bronze in Brand Awareness
. Smarties Latam | Gold in Promotion
. Smarties Latam | Gold in Cross Media
. Smarties Latam | Shortlist in  Brand Awareness
. Smarties Latam | Shortlist in  Lead Generation / Direct Response / Conversions
. Effie Awards Latin America | Bronze in Marketing Jovem
. Effie Awards Brazil | Gold in Special Promotion
. Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
. Effie Awards Brazil | Shortlist in Special Branded Content
. Lia Awards | Finalist in Social Influencers, Celebrity/Brand Partnership
. Media Latam | Shortlist in Best Integrated Campaigns
. El Ojo | Silver in Efficiency Food & Beverage 
. El Ojo | Shortlist in Content / Co-creation and User Generated Content 
. Wave Festival | Gold in Direct Digital & Social
. Wave Festival | Gold in Social Influencer & Content Marketing
. Wave Festival | Silver in Social Influencer & Content Marketing
. Wave Festival | Silver in PR Techniques
. Wave Festival | Bronze in PR Excellence in PR
. CCSP | Bronze in Integrated Cases
. CCSP | Silver in Public Relations 
. CCSP | Directory in Promotional Action, Direct Marketing
. Festival ABP | Silver in Promotion
. Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
. Cannes Lions Festival | Shortlist in Glass
. Cannes Lions Festival | Shortlist in Social & Influencer
. Smarties Global | Silver in Promotion
. Smarties Global | Bronze in Brand Awareness
. Smarties Latam | Gold in Promotion
. Smarties Latam | Gold in Cross Media
. Smarties Latam | Shortlist in  Brand Awareness
. Smarties Latam | Shortlist in  Lead Generation / Direct Response / Conversions
. Effie Awards Latin America | Bronze in Marketing Jovem
. Effie Awards Brazil | Gold in Special Promotion
. Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
. Effie Awards Brazil | Shortlist in Special Branded Content
. Lia Awards | Finalist in Social Influencers, Celebrity/Brand Partnership
. Media Latam | Shortlist in Best Integrated Campaigns
. El Ojo | Silver in Efficiency Food & Beverage 
. El Ojo | Shortlist in Content / Co-creation and User Generated Content 
. Wave Festival | Gold in Direct Digital & Social
. Wave Festival | Gold in Social Influencer & Content Marketing
. Wave Festival | Silver in Social Influencer & Content Marketing
. Wave Festival | Silver in PR Techniques
. Wave Festival | Bronze in PR Excellence in PR
. CCSP | Bronze in Integrated Cases
. CCSP | Silver in Public Relations 
. CCSP | Directory in Promotional Action, Direct Marketing
. Festival ABP | Silver in Promotion

Results

Results

Results

. The music video was #1 trending on YouTube
. 3 million votes on the website of campaing
. Facebook Hand Album impacted more than 1.3 million mobile users
. Snapchat Filter: 7.6 million uses; 2.3 million unique users; 174K shares
. More than 300K pieces of content created by consumers about the campaign
. More than 6 million visits to the campaign website
. R$18.3MM Earned Media
. Live concert transmission broke Facebook Brazil records* (*in consumer goods)
. #14 Top Viral Spotify Brasil in only 1 day
. Top 10 most played songs on radio
. Record-breaking teen engagement for Coca-Cola’s promotions
. 14.1% increase of Coke cans sales
. More than 24.2 million interactions with the influencers’posts
. More  than  300K  pieces  of  consumer-made  content  about  the  campaign
. The music video was #1 trending on YouTube
. 3 million votes on the website of campaing
. Facebook Hand Album impacted more than 1.3 million mobile users
. Snapchat Filter: 7.6 million uses; 2.3 million unique users; 174K shares
. More than 300K pieces of content created by consumers about the campaign
. More than 6 million visits to the campaign website
. R$18.3MM Earned Media
. Live concert transmission broke Facebook Brazil records* (*in consumer goods)
. #14 Top Viral Spotify Brasil in only 1 day
. Top 10 most played songs on radio
. Record-breaking teen engagement for Coca-Cola’s promotions
. 14.1% increase of Coke cans sales
. More than 24.2 million interactions with the influencers’posts
. More  than  300K  pieces  of  consumer-made  content  about  the  campaign
. The music video was #1 trending on YouTube
. 3 million votes on the website of campaing
. Facebook Hand Album impacted more than 1.3 million mobile users
. Snapchat Filter: 7.6 million uses; 2.3 million unique users; 174K shares
. More than 300K pieces of content created by consumers about the campaign
. More than 6 million visits to the campaign website
. R$18.3MM Earned Media
. Live concert transmission broke Facebook Brazil records* (*in consumer goods)
. #14 Top Viral Spotify Brasil in only 1 day
. Top 10 most played songs on radio
. Record-breaking teen engagement for Coca-Cola’s promotions
. 14.1% increase of Coke cans sales
. More than 24.2 million interactions with the influencers’posts
. More  than  300K  pieces  of  consumer-made  content  about  the  campaign
Art Direction: Fernanda Sousa. Copywriter: Julia Velo. Creative Direction: Gustavo de Lacerda, Ana Cavalcanti and Nacho Mendiola. Photograph: Bob Wolfenson. Production company: O2 FIlmes. ECD: Humberto Fernandez. CCO: Ricardo John e Rodrigo Grau. Work done at JWT.
Art Direction: Fernanda Sousa. Copywriter: Julia Velo. Creative Direction: Gustavo de Lacerda, Ana Cavalcanti and Nacho Mendiola. Photograph: Bob Wolfenson. Production company: O2 FIlmes. ECD: Humberto Fernandez. CCO: Ricardo John e Rodrigo Grau. Work done at JWT.

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