Donate The Bars

 
 

Donate The Bars | 2015

When videos recorded vertically are posted to YouTube, two black bars appear on each side. Knowing the relevance of this channel’s audience - four billion video views a day- and the need NGOs have for spaces to publicise their social actions. The idea was to give these institutions, which usually have limited resources for advertising, a little bit more of autonomy and visibility in their communication.
It's very simple: anyone who wants to upload on YouTube a video recorded vertically or in a format different from the channel's, can do this through the website and donate the black bars as media space for an NGO. This can even be done via cell phone.
donate_mobile

Recognitions and Awards

. The Big Won 2016 | 10th most awarded campaign across all categories.
. Cannes Lions 2016 | Silver | Cyber
. Cannes Lions 2016 | Silver | Mobile
. Cannes Lions 2016 | Bronze | Direct
. Cannes Lions 2016 | Bronze | Cyber
. Cannes Lions 2016 | Bronze | Mobile
. Cannes Lions 2016 | Shortlist | Titanium
. Cannes Lions 2016 | Shortlist | Promo and Activation
. Cannes Lions 2016 | Shortlist | Direct
. Cannes Lions 2016 | Shortlist | Mobile
. Cannes Lions 2016 | Shortlist | Cyber
. Cannes Lions 2016 | Shortlist | Cyber
. Cannes Lions 2016 | Shortlist | Health and Wellness
. Cannes Lions 2016 | Shortlist | Health and Wellness
. El Ojo 2016 | Gran Ojo | Media
. El Ojo 2016 | Oro | El Ojo Innovación | Tecnología
. El Ojo 2016 | Oro | Mobile | Sitios de Bien Público
. El Ojo 2016 | Oro | Interactivo | Sitios de Bien Público
. El Ojo 2016 | Oro | Directo | Acciones en Redes Sociales
. El Ojo 2016 | Oro | Media | Plataformas Digitales
. El Ojo 2016 | Oro | Media | Acciones en Redes Sociales
. El Ojo 2016 | Oro | Media | Medios Alternativos
. El Ojo 2016 | Plata | Mejor Idea Latina para el Mundo
. El Ojo 2016 | Plata | El Tercer Ojo
. El Ojo 2016 | Plata | Interactivo | Aplicaciones y interactive tools
. El Ojo 2016 | Bronce | Interactivo | Acciones en redes sociales
. El Ojo 2016 | Bronce | PR | Bien Público
. El Ojo 2016 | Bronce | PR | Acciones Digitales y Redes Sociales
. El Ojo 2016 | Finalista | Mejor Idea Local
. El Ojo 2016 | Finalista | Promo | Promociones y activaciones en plataformas digitales
. Global Smarties 2016 | Gold | Marketing Strategy
. Global Smarties 2016 | Silver | Enabling Technologies
. Global Smarties 2016 | Shortlist | Channel/Media Strategy
. Global Smarties 2016 | Shortlist | Enabling Technologies
. El Sol 2016 | Sol de Plata | Medios
. El Sol 2016 | Sol de Plata | Marketing Promocional
. El Sol 2016 | Shortlist | Medios
. El Sol 2016 | Shortlist | Relaciones Publicas
. El Sol 2016 | Shortlist | Relaciones Publicas
. CLIO Awards 2016 | Bronze | Social Media
. London International Awards 2016 | Bronze | Non-Traditional
. Best Ads on TV 2016 | Best Interactive

Copywriter: Pedro Araujo. Art Direction: Fernando Palandi. Design: Pedro Ricci. Creative directors: Hernan Rebalderia, Gustavo de Lacerda, Rodrigo Damata. Head of Art: Fabio Simões. Executive creative director: Humberto Fernandez. CCO: Ricardo John. Work done at JWT São Paulo.
Art Direction: Marcelo Monzillo, Fernando Palandi. Copywriter: João Gandara, Felipe Rosado. Creative direction: Gustavo de Lacerda and Ana Cavalcanti. Production company: Landia. CCO: Ricardo John. Work done at JWT.

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