Legion Of Superpowers | 2015
Integrated campaign that transformed boring healthy habits in fun moments. Associating fruits, vegetables and phisical activities with a universe where the kids could understand and identify, superheros. To make this idea come true, a Beta-city in Brazil was totally adapted.
Schools’s cafeteria, restaurants, supermarkets, playgrounds, food trucks or anything that could help us to deliver the message, should look like they are from a city where Super Heroes live in.