Legion Of Superpowers

Legion Of Superpowers | 2015

Integrated campaign that transformed boring healthy habits in fun moments. Associating fruits, vegetables and phisical activities with a universe where the kids could understand and identify, superheros. To make this idea come true, a Beta-city in Brazil was totally adapted. 

Schools’s cafeteria, restaurants, supermarkets, playgrounds, food trucks or anything that could help us to deliver the message, should look like they are from a city where Super Heroes live in.

 
Case Study Campaign
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Creative Director: Hernán Rebalderia, Gustavo de Lacerda. Head of Art: Fabio Simões. Copywriter: Pedro Araujo, Fernando Almeida. Art Direction: Rodolfo, Gustavo de Lacerda. Graphic Design: Paula Bustamante. Illustrations: Diplomtas. Motion: Gabinete. CCO: Ricardo John. Work done at JWT Brasil.

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