Say Thanks With a Coke

 

Say Thanks With a Coke | 2017

According to Google, “Christmas messages” is the top Google search every December.  Coca-Cola made Christmas messages available to everyone and created 32 quotes to say thanks. 
According to Google, “Christmas messages” is the top Google search every December.  Coca-Cola made Christmas messages available to everyone and created 32 quotes to say thanks. 
 The quotes were also turn into animated, illustrated and shareable cards. 
The quotes were also turn into animated, illustrated and shareable cards. 
Case Study Campaign
Lettering: Thank you for making rice without raisins 
Lettering: Thank you for never giving up on the fairy lights,
Lettering: Thank you for not forgetting vegetarians at supper.
Lettering: Thank you for facing the crowded departament stores.
Lettering: Thank you for not giving me xmas socks.
Lettering: Thank you for getting all dressed up just to stay in the living room.   
Lettering: Thank you for being such a nice mother-in-law.
Lettering: Thank you for making the same dull joke.
Lettering: Thanks for giving cool gift to the secret Santa.
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Results

Results

Results

Results

Results

. Campaign with the best emotional engagement in 2017 (Source: IMC Tracking)
. More than 32 million video views on digital platforms (Source: Kolab)
. 1,239 articles on the campaign (161% increase vs 2016) (Source: Kolab)
. R$ 4,580,293.00 earned media (133% increase vs 2016) (Source: Kolab)
Copywriter: Julia Velo. Art Direction: Fernanda Sousa. Design: Pablo Lobo. Production Company: Le Cube. Creative directors: Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola. Executive creative director: Humberto Fernandez. CCO: Ricardo John, Rodrigo Grau. Work done at JWT Brasil.

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