Sprite Formula Songs
Sprite Formula Songs | 2017
To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory.
To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory.
To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory.
We found 6 teachers of 5 different subjects and asked them to make music videos where they would sing the most requested formulas, according to Google Data, to get into college.
Case Study Campaign
Music Video Daniell Stack
Music Video Kinetic Energy
Music Video Language Figures
Music Video Notable Angles
Recognitions and Awards
. 2018 LIA Awards 2018 | Silver | Radio & Audio Campaign
. 2018 LIA Awards 2018 | Finalist | Sound & Music: Original Music
. 2018 Cannes Lions 2018 | Shortlist | Media
. 2018 Wave Festival | Silver in Radio & Audio: Sectors
. 2018 Wave Festival | Silver in Excellence in Radio & Audio
. 2018 Wave Festival | Silver in Branded Content & Entertainment
. 2018 Creative Club of Sao Paulo | Bronze in Branded Content
. 2018 Creative Club of Sao Paulo | In Book | Direct
Copywriter: João Gandara. Art Direction: Fernando Palandi, Felipe Porto. Design Consultant: Fernando Palandi, Felipe Porto, Gustavo Rates, Pablo Lobo, Pedro Ricci. Production Company: Panamá. Creative directors: Gustavo de Lacerda, Ana Cavalcanti. Executive creative director: Humberto Fernandez. CCO: Ricardo John. Work done at JWT Brasil.
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