The Empty Shop

The Empty Shop | 2014

Visual identiy, art direction and store ambience.

Case Study

Recognitions and Awards

. Tomorrow Awards 2013: Winner
. Cannes Lions 2014: Bronze Cyber Lion (for the open source platform)
. Cannes Lions 2013: 3 Lions (Gold in Design, Bronze in Media, Bronze in Promo)
. D&AD 2014: 2 in book
. One Show 2014: Bronze Pencil (Branded Content) + 3 Merits
. Wave 2014: Grand Prix (Green Wave), Gold & Silver (Promo), Bronze (Direct), Gold (PR)
. FIAP 2014: Silver (Promo), Silver (Design), Silver (Effectiveness)
. London Intl Awards 2013: Bronze
. El Ojo 2013: 1 Grand Prix (PR), 3 Gold (Direct, Design, Outdoor), Silver (Promo), Bronze (Innovation)

Copywriter: Marcelo Rosa and Weber Luis. Creative direction: Guga Ketzer and Cassio Moron. Work done at Loducca.

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