Coca-Cola x Avengers

Coca-Cola x Avengers | 2019

After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. 
After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. 
Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man.
Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man.
Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man.
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Results

Results

Results

Results

Results

Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
Global film. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
Art Direction: Mica Moran, Vinicius Pegoraro. Copywriter: Rafael Miessi, João Gandara. Creative direction: Gustavo de Lacerda, Renata Leão. Production company: Landia. CCO: Ricardo John. Work done at JWT.
Art Direction: Mica Moran, Vinicius Pegoraro. Copywriter: Rafael Miessi, João Gandara. Creative direction: Gustavo de Lacerda, Renata Leão. Production company: Landia. CCO: Ricardo John. Work done at JWT.

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