Uplift

 
 

Uplift | 2019

You know that feeling of drinking an ice-cold Coke in a hot summer day? When Coca-Cola asked us to reposition its brand for teenagers, we used that unique feeling as a trigger for something great to happen. That's when "Vai no Gás" was born. 
More than a mobile first campaign, it was an invitation for teens to live life to the fullest with the help of a Coca-Cola Uplift and what started as a pitch, became the most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
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Results

Results

Results

Results

Results

The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
Art Direction: Vinicius Pegoraro. Copywriter: João Gandara, Thomás Lugrís. Creative direction: Gustavo de Lacerda. Production company: Nomad's. CCO: Ricardo John. Work done at JWT.
Art Direction: Vinicius Pegoraro. Copywriter: João Gandara, Thomás Lugrís. Creative direction: Gustavo de Lacerda. Production company: Nomad's. CCO: Ricardo John. Work done at JWT.
Art Direction: Vinicius Pegoraro. Copywriter: João Gandara, Thomás Lugrís. Creative direction: Gustavo de Lacerda. Production company: Nomad's. CCO: Ricardo John. Work done at JWT.

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